Leadership Profile: Traci Stoffel
Tuesday, December 12, 2017
Posted by: Emily Nilsen
Each month Housing Colorado profiles a member volunteer who serves on a committee or another volunteer opportunity. This profile features members who have shown great commitment to the mission of Housing Colorado.
Traci Stoffel edits and designs communication materials for the Colorado Municipal League (CML), including the biweekly newsletter and bimonthly magazine, brochures, videos, website, and social media. As the communications & design specialist, she is part of the membership services team and provides input on membership programs. She joined CML in April 2006. She previously worked for Colorado Preservation Inc., a nonprofit dedicated to promoting historic preservation in the state.
How did you end up in affordable housing?
The Colorado Municipal League strives to empower cities and towns for a stronger Colorado in a number of areas – with affordable housing being one the most pressing issue for many of our communities. In recent years at CML, I have edited a booklet on affordable housing for small communities, assembled a magazine dedicated to the topic, and produced a video from the 2016 Affordable Housing Summit.
What do you enjoy most about your job?
The best thing about working at CML is being able to help Colorado’s municipal leaders make their cities and towns better places for their residents and visitors. The best part of my job is getting that information out to our members in an attractive format, or, as I like to put it - playing with pictures.
What is the most challenging part of your job?
I think the most challenging part of my job is realizing my own limits – I always want to do more for our members.
How did you get involved with Housing Colorado?
Housing Colorado does a great job of reaching out to its partner organizations to ensure a broad range of input on its programs. When forming the Editorial Committee, they reached out to CML and asked for my contribution as an experienced editor.
What do you enjoy most about the Housing Colorado committee you serve on?
I am happy to put my skill set to use for such a great organization, and also enjoy bringing more of an outside perspective to the issue of affordable housing.
What are some exciting things currently going on in your work?
Life is always so busy here… We just finished our Fall District Meetings, when we travel the state to visit with our members in their own backyards. CML also ramps up its publication schedule in the fall, and we should be releasing books on everything from animal control to elections in the months ahead. And our policy advocates are gearing up for the 2018 session of the Colorado General Assembly.
What project or undertaking are you most proud of and why?
I am really proud of my video work at CML, particularly with our Municipal Hero Award winners and the State of Our Cities & Towns report. Video production was something I knew nothing about when I began work at CML, and I was thrilled to be given the opportunity (and equipment and training) to make the idea of producing videos in-house a reality.
What website(s) do you find useful in your work?
CML has a great media tracking subscription that alerts us to all of the municipal articles in local papers. For stock photos, Adobe Stock and istockphoto are indispensible – as is the Colorado Tourism Office’s site.
What’s your favorite restaurant in Colorado?
Just one?! Since I am currently craving something smothered in green chili, I’ll say El Jardin in Commerce City.
What book are you currently reading? Are you enjoying it?
Currently, I am on a sci fi and fantasy kick and am reading Words of Radiance by Brandon Sanderson, and I love it! I have a bit of a reading addiction, however, and have enjoyed pretty much everything I’ve read, from War and Peace to The History of Food.